Brand Transformation March - Reinvigorate your brand in 2020!

WHO SHOULD ATTEND? Leaders of a small to medium-size business, those that are growing and are looking for techniques and strategies to transform and reinvigorate their brands.  From $1M to $10M in revenue, specialising in both B2B and B2C.  Limited to 8 attendees only. ------------------------- OVERVIEW Your brand image needs to align with what your ideal customer is looking for. Sometimes that alignment gets lost, causing your marketing to be ineffective. If your brand is feeling dated, out of sync with your identity, not differentiating your business or associated with negative perceptions, then undertaking a brand refresh is a must. Our half-day highly interactive Brand Transformation workshop will re-energise your brand and give it the longevity it requires. Through interrogation and the application of meaningful insights, the workshop will drive the clarity to devise a strategic and creative platform to drive your business forward. Led by Rosanna Iacono [https://www.linkedin.com/in/rosanna-iacono-109761/] and Rob Shwetz [https://www.linkedin.com/in/robshwetz/], both seasoned business and marketing leaders with over 25 years experience working with some of the world's leading brands, including Nike, Jurlique, Levi's, Audi, and Fairfax, creating and driving business growth through brand. ------------------------- WORKSHOP CONTENT * Brand Positioning - Tools to identify your current brand position, competitive set, target audience, interrogating opportunities for a revitalised brand position. * Brand Storytelling - With a new scenario for our brand position, how can we articulate the new narrative? How can we creatively tell that story? * Brand Voice - Tone of voice, personality, key attributes; which do we keep and which are new? BENEFITS AND OUTCOMES FOR YOUR BUSINESS * A transformative one-page brand positioning, identifying a new competitive set and target audience * Brand Story on a page that provides a narrative for the transformed brand * Brand Voice - Personality, tone of voice, key attributes as the cornerstone of the new brand